An innovation collective focused on advancing solutions for sustainable cities.

Alignment

SDG 11, adopted by the United Nations General Assembly in 2015, aims to make cities inclusive, safe, resilient, and sustainable. Over half of the world lives in cities today and that number is expected to rise to 70 percent by 2050. We take a human-centred approach to lasting, positive change in the world’s urban areas.

Approach

  • We bring human experience to the forefront of capital investment, innovation, and policymaking.

  • We are less interested in roadmaps and more interested in storyboards: Roadmaps tell you how to get from point A to point B; storyboards give investors, policymakers, innovators, and consumers context, nuance, and shared emotional currency.

  • We shape markets before shaping solutions, enabling us to lean in, invest, and build operational strength and traction that de-risks capital deployment.

  • We believe ROI can be measured in societal opportunity and not just dollars.
    We'll keep an eye on the dollars, too.